Uber Russia: how to screw up your brand in 4 hours

March 11, 2015

It was an 8th March in Russia, it is a holiday – an international women’s day.

Russian Uber has sent me an email the day before, saying that I can order a breakfast and its delivery on 8th March from 10:00 to 14:00, absolutely free of charge. And there was nothing that said that this promo was limited.

So there I was, going through the trouble to make my friend a little happier with a free treat. I had to install uber on other friend’s device, because my phone was dead and I was on a trip. 

So, I am trying to order, but hell no – there are no cars available. I’ve tried each hour couple times – no luck! No fucking cars!

Then, also, there was this terrible UI annoyance: I was trying to order to different location, but each time, after telling me ‘there no cars, go fuck yourself’, the app erased the location I entered and threw me back to my current position… So I had to enter other address again and again.

And now they have sent me an email: “oh dude sorry we didn’t expect this to be so popular, well here is a 15% discount for those croissants we were delivering.”

What? Are you fucking kidding me? Eat those croissants yourself, fuckers, and choke on them! First, you totally blew potential client’s expectations, made him look like a retard in front of his family (“ahaha, trying to order a free cheese?”), then you throw ridiculous 15% discount into his face, still trying to get some profit for your partner?

BURN! We will never order your car.

Written by: Alexander Tazh

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