How to deliver sushi

February 22, 2015


This is my girlfriend.

Ok, so I was visiting my dear Homeland MotherRussia, we were laying in the bed drinking tasty sharp red wine. Then I suddenly realised: I want sushi. Right now.

Well, turned out it’s not a problem to order delivery at 1AM in the night in Saint Petersburg (unlike Helsinki, where we mostly live).


Mobile website experience was very good.

Good: With fast google search, I navigated to 2-BEREGA.RU. Despite my GF saying the food there was not great, when they ordered it previously, I didn’t want to search more and their mobile website looked promising.

Good: The website was really nice! Really straight forward ordering. Tap, tap, tap, order!

Good: Right after ordering, i get a call to my mobile. Ok, order list and address are confirmed now. Also I asked them to not buzz the…what’s the word in English…not domofon, but…ah, the intercom! So yeah, asked them not to call the house intercom, because we didn’t want to wake up my gf’s sister. They said ‘Sure’ and they sticked to their word.

Good: order was delivered within 45 minutes.

Not the actual photo, but this gives you the idea of how it looked.

Not the actual photo, but this gives you idea how it looked.

Bad: The bag. I came down from 11th floor to open the building’s door. The courier hands me an unpleasantly looking plastic bag fardel. It looks bad. It looks small, so I feel that it’s not enough food or they missed something.

That is one of those things service designers can identify, but most people will just swallow and let their subconsciousness deal with it.

You gotta take care of a proper outer packaging for your delivery. I am thinking a paper bag with logo would be nice. Or some big zip-lock bag to preserve hotness. Also with logo, of course.

word-sell-bad-corrugated-packaging-sideBad: The packaging. I am back in the bed, I am pulling out the sushi packages from the plastic bag. And there is no way to tell which is what. I mean, I ordered all those various Susi-siki-syasi-maki and I would like to see what kind of sushi packages I am opening as I go through them.

Ingredients and nutritional information would also be nice, you know.

Also, imagine, how delighted my saliva emitters would be if they had some nice text to chew on, that would tell me how fresh and amazing the inside contents are.

Yes, McDonald’s does this part well. Their packages are full of nice design and information.

Bad: there were NO NAPKINS included. Big fail.

Good: the cost was only 17$ for everything. Not bad for 4-5 types of sushi and delivery at 2 AM.

Good: delivery is free. I gave a little tip to the courier.

Bad: the baked sushi (great Russian invention, by the way!) were not warm enough.

OK: food was ok, not great.


Well, yeah, that’s it for today’s free little service journey analysis, guys!

Written by: Alexander Tazh

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