Uber Russia: how to screw up your brand in 4 hours

March 11, 2015

It was an 8th March in Russia, it is a holiday – an international women’s day. Russian Uber has sent me an email the day before, saying that I can order a breakfast and its delivery on 8th March from 10:00 to 14:00, absolutely free of charge. And there was nothing that said that this […]


How to deliver sushi

February 22, 2015

Ok, so I was visiting my dear Homeland MotherRussia, we were laying in the bed drinking tasty sharp red wine. Then I suddenly realised: I want sushi. Right now. Well, turned out it’s not a problem to order delivery at 1AM in the night in Saint Petersburg (unlike Helsinki, where we mostly live). Good: With fast […]